What’s Changing in Payments

A tactical breakdown for founders and investors in acquiring, ISO, and payfac platforms

When people talk about valuation, they usually focus on revenue, margin, and growth.

In payments, that’s not enough.

The buyers and capital allocators we work with — from North America to the Gulf, across Europe and LATAM — are looking deeper. They’re underwriting residual decay curves, mapping merchant churn, checking for high-risk MCC exposure, and adjusting price based on processor dependency, contract terms, and operational scalability.

If you're a founder, operator, or investor in merchant acquiring, payfacs, ISO platforms, or embedded infrastructure — here's what matters now in this market.

Residual revenue remains the anchor of value in payments transactions. Buyers want to see predictable, diversified, and sustainable net residual income over time.

Key Metrics:

  • 3-year Net Residual CAGR – growth and consistency preferred over volatility

  • Net vs. Gross Split – clarity on cost of servicing

  • Monthly Decay Curve – buyers build discount factors based on this alone

Best Practices:

  • Segment by merchant cohort (e.g., onboarding quarter)

  • Adjust for seasonality or one-time adjustments

  • Break out by processor (e.g., Fiserv, Elavon, local banks)

🧑‍💼 Channel Composition (Global Considerations)

Globally, channel structure plays a huge role in perceived stability:

Channel Type

Buyer Preference

Rationale

W-2 Direct Sales

High

Greater control, easier post-close integration

ISO/Sub-ISO Models

Medium

Acceptable with strong contracts + incentives

Independent Agents

Low

Risk of churn; no IP tie-in, low contractual coverage

International Note: In Europe and LATAM, many agents are technically contractors but treated with greater loyalty and embeddedness. Still, concentration risk (e.g., top 3 reps >40% of volume) gets flagged in diligence.

📊 Attrition Metrics

Merchant churn is often poorly understood and underreported — but it’s one of the first things we dissect.

What buyers want:

  • 12- and 24-month retention curves, by onboarding cohort

  • Attrition by channel and vertical

  • Breakage rate (cancellations vs. downgrades vs. dormancy)

Target Benchmarks (Global):

  • <15% annualized attrition = strong

  • 15–20% = acceptable with mitigation strategy

  • 20% = value haircut unless offset by exceptional growth

💳 Average Ticket Size & MCC Risk

Buyers price in risk based on merchant type — and average ticket size is often a proxy for both margin and volatility.

Metric

Why It Matters

Average Ticket Size

Impacts interchange spread and chargeback exposure

MCC Distribution

High-risk codes (e.g., 5944, 5967, 7995) reduce valuation

Cross-border vs. domestic mix

FX risk, settlement issues, and compliance burdens

Best Practice: Classify your merchant base into MCC tiers (low/medium/high risk) and show proactive monitoring or reserve strategies.

💼 Residual Composition & Diversification

Residual concentration is a value limiter — especially in carve-out scenarios.

Checklist:

  • Multiple processors? Good. Single-source (100% Fiserv)? Risk.

  • ISO contracts with exclusive residuals? Higher flexibility.

  • Buyout triggers or ROFR clauses? Flag for legal pre-work.

What we recommend:

  • Diversify streams across at least 2–3 acquirer platforms

  • Avoid more than 50% tied to a single partner or agreement

  • Review and prepare to renegotiate ROFR and assignability clauses

⚙️ Technical Structuring: Details That Derail Deals

Structuring isn’t back-office work. It’s central to value realization.

Most common issues we flag:

  • Aggressive first right of refusal (ROFR) clauses

  • Contracts that are non-assignable or include anti-transfer language

  • Exclusivity clauses with acquirers/processors

  • Residual clawback provisions if merchants churn post-transaction

International nuance: In Europe and LATAM, exclusivity often appears buried in partner bank agreements, while ROFRs are less prevalent — but diligence expectations are tightening.

💰 Optimizing Capital Deployment: Strategic & Tactical

After a successful raise — especially with structured or non-dilutive capital — what you do next drives enterprise value.

Smart post-raise priorities:

  • Agent consolidation to reclaim margin and stabilize distribution

  • ISV partnerships to improve stickiness + LTV

  • Automation upgrades (boarding, residual dashboards, underwriting)

Common mistakes:

  • Over-investing in high-risk verticals for short-term topline

  • Chasing new geos without local risk modeling or licensing clarity

  • Ignoring FX cost in cross-border settlements

Pro tip: Build a capital allocation map with forecasted impact by metric (CAC, NRR, ARPU) and review quarterly.

💡 Technology That Moves Valuation

Tech is not an overlay. It’s a value multiplier — when it aligns with retention, scale, and cost efficiency.

Capability

Valuation Impact

Strategic Benefit

Real-time residual dashboards

+0.5–1.0x EBITDA

Improves buyer confidence, lowers DD friction

API-based underwriting

+0.5–1.0x

Faster onboarding, lower ops cost

POS / ISV integrations

+1.0–2.0x

Drives merchant retention, enhances platform leverage

Merchant-level risk scoring

Contextual

Monetization of underbanked segments (esp. in SMB lending)

Closing Thought: Valuation Isn’t Just Math — It’s Readiness

You don’t control the market. But you do control how prepared you are when it’s your turn at the table.

The best operators we work with — from Toronto to Dubai to São Paulo — are the ones who:

  • Know their numbers before buyers ask

  • Structure their contracts with the exit in mind

  • Treat capital like a tool, not a trophy

  • Understand that in payments, details drive multiples

If you're at a moment of inflection — looking to scale, restructure, sell, or raise — I’m happy to talk.

Because getting this right takes more than optimism. It takes precision.


Tom

Tom C. Schapira
Founder and CEO
Imagine Capital Group
E: [email protected]
Website http://www.imaginecapitalgroup.com

Securities Offered through Wellesley Hills Securities. Member FINRA/SIPC