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What’s Changing in Payments
A tactical breakdown for founders and investors in acquiring, ISO, and payfac platforms
When people talk about valuation, they usually focus on revenue, margin, and growth.
In payments, that’s not enough.
The buyers and capital allocators we work with — from North America to the Gulf, across Europe and LATAM — are looking deeper. They’re underwriting residual decay curves, mapping merchant churn, checking for high-risk MCC exposure, and adjusting price based on processor dependency, contract terms, and operational scalability.
If you're a founder, operator, or investor in merchant acquiring, payfacs, ISO platforms, or embedded infrastructure — here's what matters now in this market.
📉 Net Residual Trends
Residual revenue remains the anchor of value in payments transactions. Buyers want to see predictable, diversified, and sustainable net residual income over time.
Key Metrics:
3-year Net Residual CAGR – growth and consistency preferred over volatility
Net vs. Gross Split – clarity on cost of servicing
Monthly Decay Curve – buyers build discount factors based on this alone
Best Practices:
Segment by merchant cohort (e.g., onboarding quarter)
Adjust for seasonality or one-time adjustments
Break out by processor (e.g., Fiserv, Elavon, local banks)
🧑💼 Channel Composition (Global Considerations)
Globally, channel structure plays a huge role in perceived stability:
Channel Type | Buyer Preference | Rationale |
---|---|---|
W-2 Direct Sales | High | Greater control, easier post-close integration |
ISO/Sub-ISO Models | Medium | Acceptable with strong contracts + incentives |
Independent Agents | Low | Risk of churn; no IP tie-in, low contractual coverage |
International Note: In Europe and LATAM, many agents are technically contractors but treated with greater loyalty and embeddedness. Still, concentration risk (e.g., top 3 reps >40% of volume) gets flagged in diligence.
📊 Attrition Metrics
Merchant churn is often poorly understood and underreported — but it’s one of the first things we dissect.
What buyers want:
12- and 24-month retention curves, by onboarding cohort
Attrition by channel and vertical
Breakage rate (cancellations vs. downgrades vs. dormancy)
Target Benchmarks (Global):
<15% annualized attrition = strong
15–20% = acceptable with mitigation strategy
20% = value haircut unless offset by exceptional growth
💳 Average Ticket Size & MCC Risk
Buyers price in risk based on merchant type — and average ticket size is often a proxy for both margin and volatility.
Metric | Why It Matters |
---|---|
Average Ticket Size | Impacts interchange spread and chargeback exposure |
MCC Distribution | High-risk codes (e.g., 5944, 5967, 7995) reduce valuation |
Cross-border vs. domestic mix | FX risk, settlement issues, and compliance burdens |
Best Practice: Classify your merchant base into MCC tiers (low/medium/high risk) and show proactive monitoring or reserve strategies.
💼 Residual Composition & Diversification
Residual concentration is a value limiter — especially in carve-out scenarios.
Checklist:
Multiple processors? Good. Single-source (100% Fiserv)? Risk.
ISO contracts with exclusive residuals? Higher flexibility.
Buyout triggers or ROFR clauses? Flag for legal pre-work.
What we recommend:
Diversify streams across at least 2–3 acquirer platforms
Avoid more than 50% tied to a single partner or agreement
Review and prepare to renegotiate ROFR and assignability clauses
⚙️ Technical Structuring: Details That Derail Deals
Structuring isn’t back-office work. It’s central to value realization.
Most common issues we flag:
Aggressive first right of refusal (ROFR) clauses
Contracts that are non-assignable or include anti-transfer language
Exclusivity clauses with acquirers/processors
Residual clawback provisions if merchants churn post-transaction
International nuance: In Europe and LATAM, exclusivity often appears buried in partner bank agreements, while ROFRs are less prevalent — but diligence expectations are tightening.
💰 Optimizing Capital Deployment: Strategic & Tactical
After a successful raise — especially with structured or non-dilutive capital — what you do next drives enterprise value.
Smart post-raise priorities:
Agent consolidation to reclaim margin and stabilize distribution
ISV partnerships to improve stickiness + LTV
Automation upgrades (boarding, residual dashboards, underwriting)
Common mistakes:
Over-investing in high-risk verticals for short-term topline
Chasing new geos without local risk modeling or licensing clarity
Ignoring FX cost in cross-border settlements
Pro tip: Build a capital allocation map with forecasted impact by metric (CAC, NRR, ARPU) and review quarterly.
💡 Technology That Moves Valuation
Tech is not an overlay. It’s a value multiplier — when it aligns with retention, scale, and cost efficiency.
Capability | Valuation Impact | Strategic Benefit |
---|---|---|
Real-time residual dashboards | +0.5–1.0x EBITDA | Improves buyer confidence, lowers DD friction |
API-based underwriting | +0.5–1.0x | Faster onboarding, lower ops cost |
POS / ISV integrations | +1.0–2.0x | Drives merchant retention, enhances platform leverage |
Merchant-level risk scoring | Contextual | Monetization of underbanked segments (esp. in SMB lending) |
Closing Thought: Valuation Isn’t Just Math — It’s Readiness
You don’t control the market. But you do control how prepared you are when it’s your turn at the table.
The best operators we work with — from Toronto to Dubai to São Paulo — are the ones who:
Know their numbers before buyers ask
Structure their contracts with the exit in mind
Treat capital like a tool, not a trophy
Understand that in payments, details drive multiples
If you're at a moment of inflection — looking to scale, restructure, sell, or raise — I’m happy to talk.
Because getting this right takes more than optimism. It takes precision.
—
Tom
Tom C. Schapira
Founder and CEO
Imagine Capital Group
E: [email protected]
Website http://www.imaginecapitalgroup.com
Securities Offered through Wellesley Hills Securities. Member FINRA/SIPC